Why Start A Home Based Network Marketing Business

Despite all the abundance in the world today, there is one luxury that still eludes most of us and this is financial independence. It is not, however, a luxury impossible to achieve. When looking at what vehicle you will use to achieve your financial independence, stop for a moment to take a serious look at home based network marketing.

Working from home is a dream for thousands of people around the world and there are those ‘lucky’ few who have achieved it successfully. The key to their success is the understanding of what it takes to market a home based business. It requires persistence and an unwavering commitment.

There a literally thousands of home based business opportunities and they range from investments of under a hundred dollars to investments in the thousands. For the average person, the primary reason they are looking to start a home based business is to improve their financial situation and so a large upfront capital outlay is not possible.

A case for a Home Based Network Marketing Business

Many people invest in home based network marketing as it requires little capital and usually promises great returns. This is the attraction for most people because the product or service on offer has a global market appeal and is within reach financially for the average person. Generally, because it is fairly easy to join a network marketing opportunity it means you can invest your time and money in marketing your business.

The biggest draw card for starting a network marketing business from home is the leverage you can create. As a simple explanation, this means you benefit from the marketing efforts of people in your organization. You will hear network marketers say very often ‘the more people you help get what they want, the more you get what you want’ or variations of that statement.

The other draw card is the home based network marketing company you join, in almost all cases, will have training and support to assist you in growing your own business. The people who introduced you into the business will also be available to assist as they have an invested interest in your success.

3 Strategies to Make Your Home Based Network Marketing Work

Once you have decided network marketing is for you, there are some important considerations you will need to take into account:

Firstly, you must treat this like a business. You will do yourself a tremendous favor by finding out from people who have started their own business, what is required each and everyday to make it a success.

Secondly, you must teach yourself to be motivated. Anyone can be motivated when they are excited about something new. There are many distractions at home and after a tough day at your job, it will take a personal commitment to work on your business.

And finally, you must have staying power. Your decision to start a home based network marketing business must be a long term one. You should not have an expectation of getting rich quick, although making some money almost immediately is certainly possible. Make the decision to build your business no matter what the stakes are and you will be successful. Above all have fun and enjoy building your home based network marketing business.

The Right Online Marketing System

Making money online is fast replacing real estate as the fastest and easiest way to make money in the world.

Even though online marketing may be the best way to make money in the world there is still an incredibly high failure rate. This is because marketers lack a true system designed to produce efficient and systematic results every time for everyone.

Target Market:

Once you have a system in place that knows how to market to a highly targeted and receptive audience on autopilot, then you will have financial success from making money online every single time and faster and easier than any other way in the world including real estate in most cases.

Finding the Right Online Marketing System:

Many online marketing leaders and so-called gurus struggled for long periods of time until they were finally able to put all the elements of a true money-making online marketing system in place.

Other expert Internet marketers struggled for relatively shorter periods of time because they were able to find those other marketers who had developed proven online marketing systems that delivered systematic and consistent results every time.

Top Online Earners Struggled:

Regardless if today’s top online earners struggled for relatively long or short periods of time, they all struggled nonetheless.

Top Online Earners Use a System:

Not only did all top online earners struggle, until they found a true online marketing system but they all either discovered or designed and then used a proven system. Implementing a system that mathematically produces results like clockwork is the most important factor in achieving your financial goals in record time in online marketing.

The time it takes to actually design and implement your own proven online marketing system will inevitably take you years to perfect until its providing you the massive systematic results you desire to achieve your goal of complete financial freedom.

That is why it is so important to look to the leaders who have already developed the online marketing systems. Many online leaders specifically designed massive marketing systems for the intention of having other marketers put them into practice

But of course, in order to use someone else’s proven system you must be prepared to give something back and create a win-win situation where both sides benefit substantially.

As long as you’re willing to create a valued online business partnership so both sides benefit at record pace, it will sure beat the alternative of trying to design and implement a proven online marketing system of your own.

Even if you really want to create your own system, there is nothing that can stop you from ultimately inventing it and putting it in place for the world to use. But if creating your own online system is your desire, it will be much easier to make it happen when you simply achieve financial freedom first. And then once you are free and relaxed you will have the time and the resources to create and reveal your own proven online marketing system to the world.

Financial And Accounting Services For Commercial Clients

Financial services San Diego are facing a global elevation with the current changes and development in the business trends. Offering commercial financial services demand for highly efficient accounting team, which only few reputed companies can intend to offer. If you want to have the expert accountants to handle your financing and accounting tasks, you must be very choosy about which company to hire. In the competitive globe today, potential accountants keep shifting to companies that offer them the best package, which simply means when you choose the right company; it means that you have got the right brains to handle your accounts.

Financial advisors have to win your trust, which is only when should you hire their service. This trust factor will come in only with reputed service providers, so be choosy about which service provider to hire to get all your financial management needs. Financial accounting services can be best provided only by strategic thinkers, efficient business planners, bookkeeping experts and many such multi faceted potentials put together is what a good financial advisor. A good understanding about what is finance and what the client business is essential for every accounting expert. There are many specialized financial service courses available for those who are really serious about this field of profession and having completed these courses will definitely give a better edge in the market. As clients, it is a good factor to check and choose those financial experts who have a balance between curriculum and career experience, because they will be able to deliver the job better.

Today, accounting and financial services software can do the maximum things with greater accuracy than the financial personnel, which is why most accounting companies rely on the automated software than their accounting staffs. The results are more accurate, quicker and reliable, which makes the ultimate sense to use this software as a better alternate for manual accounting.

The accounting services San Diego make use of automated accounting software that must be a customized platform that can cater to the pertaining needs of your client business and each program designed in it must make sense for what type of financial services their client demands. The software has to be designed with respect to the needs of property management firms, so every feature designed on the software can be used applicable for this business. The client would need scrupulous and precise reports for all financial deeds of a business and the software has to function according to what your clients’ business demands. The financial experts must be able to pull business track record on weekly, monthly and yearly basis and every service should be customized to the particular niche of the business it is designed for.

In real estate and property management companies, the role of financial accountant is very critical and there will be a specialized team of accounting experts to handle property related accounting and financing services. This niche of business demands for regular accounting updates, at least on a monthly basis, so to run these frequent financial reports more accurately and promptly, the automated financing software can be the ideal solution.

Six Requirements For Financial Independence

All of us would like to be financially independent, but what can you actually do to become financially independent?

1. Be in business for yourself
2. Sell a product that is in demand
3. Absolutely guarantee the product
4. Give better service than your competitors
5. Reward those who do the work
6. Attain your success by building the success of others.

One way to gain financial independence is through Network Marketing.

Network marketing as predicted by experts, is showing definite signs of going mainstream. More and more people who previously rejected Network Marketing, are now getting involved, and large companies that used traditional methods of marketing in the past, are now adopting the concept.

What is it? Network Marketing, as it is called today, has been around since the 1950s. Network Marketing originally known as Multi Level Marketing (MLM), is probably one of the most misunderstood concepts in America today.

In Network Marketing, companies move products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same. For your efforts, you can earn overrides on multi levels of people in your organization.

What is so attractive about this business is that there is no prejudice. Anybody over 18 can prosper and succeed. No color, race, gender, age, employment or educational background can stop you. All you have to do is be open minded and follow the simple steps laid out by your company. You have unlimited earning potential. There is no ceiling. Simple, Fun, Money are three words that can be associated with the most powerful marketing method to distribute products in the 1990s and beyond. Personal growth, along with financial freedom is two of the things you can expect from Network Marketing.

Why Am I So Confused About It?

First, ask yourself what the difference is between Network Marketing and Multi Level Marketing. Nothing! They are one in the same. MLM has been around for forty some odd years now and started as a part time business opportunity. By the middle of the eighties many people were earning substantial amounts of money and were beginning to do the business full time. By this time the phrase “Multi Level Marketing” had a pretty tarnished reputation. Well deserved, we might add. Any new industry is going to have its con artists but this had many. Perhaps that is why a lot of people refer to this as a pyramid scheme (which of course is false).

By this time, John Naisbitt had published his well received and highly successful bestseller “Megatrends” and devoted an entire chapter on networking. We had been doing it subconsciously all along and we still do. So the industry came of age: More and more people were using the phrase, “Network Marketing.” Companies selling growth patterns astronomical in both the quality and quantity of people and found this marketing concept to be a wonderful way to move products in the nineties and beyond. Network Marketing was born.

In Network Marketing you are not a door to door salesman, so lets dispel that myth up front. You are in business for yourself (as an independent agent), but not by yourself. You can have very little start up costs and you buy wholesale and distribute product at retail. But, unlike other marketing methods, you have the ability to build a group of people under you, all distributing a little bit of product everyday and then collecting an override on the organization you helped to create.

Remember, this is a group effort (in business for yourself, but not by yourself) and the big money is in organizational overrides. It is almost like owning a chain of stores, or owning a large marketing distribution company. In traditional business (lets use a corporate sales organization) the sales manager hires by adding new people and assigning territories. If a person gets terminated or resigns, you subtract. If the sales organization has 100 people you will probably have a manager for every 5 people. Traditional business is structured a lot like Network Marketing, but in traditional business you do not collect overrides. How many times have you ever recommended a friend for a job in your company and collected an override for it? But, someone on top did! So, the power lies in the ability for Network Marketers to multiply and duplicate.

You build your organization by going wide and deep. Start by lining five people across. Teach them to line five people across, and have them teach their five people. So everyone is working with five people, just like traditional business. Only now, anybody who has desire and the ability to learn simple concepts has the ability to earn vast sums of money by exposing great products everyday and teaching others to do the same! And in time you will have a bigger sales force, all well managed and trained without the headaches of inventory, paperwork, computers, payroll, and staffing. You are an independent agent, all that is handled by the parent company. Once you have successfully trained five people, you go out and repeat the process again, you will have attrition, but are now multiplying, going wide and deep and just subtracting, not dividing when attrition occurs.

A Little Used Marketing Tool With Outsized Advantages

Michael Port in “Book Yourself Solid” recommends an “Always-Have-Something-To Invite-People-To offer.”

In my opinion this strategy is so effective for financial advisors because it melts negatives likes these:

— Prospects may know next to nothing about you and need to ease into a relationship.

— They may worry about being slammed by a crushing sales pitch.

— They may have had a bad experience with someone providing a similar service.

And the list goes on . . .

But suppose you offered something that introduces you and your services with no risk for your prospects! Simply, you showcased your personality and your expertise in one stroke while sitting comfortably at your desk.

One of our favorites is the complimentary teleseminar.

> Why Teleseminars?

We focus on teleseminars for three reasons:

1) Because they are easy to carry out,
2) Because they are super-convenient for your prospects, and
3) Because teleseminars can be free (look at www.freeconferencecall.com)

Now let’s see about designing this marketing tool for maximum results for financial advisors.

> The Hanson Big 5 Tips For Getting The Most From Your Teleseminars

* Big Tip 1 – Rigorously Hold To Your Schedule

Whether it is a weekly, bi-weekly, or monthly basis — keep it in front of you as a marketing tool you’re committed to.

* Big Tip 2 – Give Your Telseminar Series A Title That Sets You Apart

The name should capture what you do. Ours, for example, could be the Stand Out From The Pack Series. A financial advisor’s could be The Wealth Management Center or The Secure Retirement Hub.

* Big Tip 3 – Talk About Topics That Are Gnawing At Your Prospects

An appropriate general title for your teleseminars keeps the door wide open for a multitude of subjects. That means each week you can present a new on-topic teleseminar and, of course, open it up to questions and answers.

A question, by the way, can develop into a full-blown subject for the next teleseminar and you can invite everyone on the spot.

Also, you don’t have to be the only star of the show. You can invite complementary specialists and interview them. The KEY is to provide value to help listeners solve their toughest problems

And yes, over time, you’ll have a library of topics, and you can repeat.

* Big Tip 4 – Invite The Right People Whether Few Or Many

Your invitation list doesn’t need to be long just a handful of prospects is fine. Or even an audience of one.

Sales consultant Chris Mullins ingeniously uses teleseminars as the keystone of her sales process. She may be talking to a prospect on Wednesday. Once she learns what his or her big issue is, she can say, “I’m giving a teleseminar on that topic on Friday. Please join me.” Then, that troubling issue becomes the main subject for her teleseminar that week.

You may be collecting names from your website in addition to prospects from referrals and networking activities. You can invite them all to your teleseminars, too.

Consider inviting your clients. Certain topics may be just right for your clients and serve to deepen your relationship.

As a financial advisor, you may not, though, have Chris Mullins’ flexibility. Your teleseminar script may require approval by compliance, and that means you do have to plan ahead.

* Big Tip 5 – Have A Follow Up Strategy

Many financial advisors stop too soon. The teleseminar provides an opening to move your prospects along. You can send an email reminding them of the opportunity to get the transcript or to listen to the recording.

Or you can follow up with a short phone call or leave a message for them.

The good feelings from a teleseminar well done (always providing value) carry over when you contact your prospects again. In addition, providing teleseminars on a schedule always keeps you in front of your prospects. A big advantage in an overcrowded, overmarketed field

Network Marketing To Work At Home And Earn Passive Income

Would you like a passive income and work at home? Do you want the freedom to choose your own schedule? Do you want the potential for financial freedom? Be able to live life your way? As you read every word of this article, you will learn how you can achieve financial freedom comfortably.

Points I cover in this article:
* What is a passive income?
* How you can earn a passive income and work at home
* What are the next steps in starting earning a growing passive income and work at home

+ The passive income defined? +
The idea of earning a residual income is a great principle. A passive income is the ability to be able to earn income month after month from your initial efforts. Most people first think of real estate as a form of passive income or having large savings and earning interest. Also dividends from shares and stocks can be considered residual income. The whole point of residual income is that your initial efforts produce long term consistent returns.

Imagine the going on holiday for 6 months, coming back, and you have cash in the bank. All due to your residual income. How do you think billionaires or anyone who works things right is able to go for such a long period on %holiday% without worrying?

A job can be thought of as a form of passive income; however it is not the way we are looking for and your not a robot! You go to get a job and that initial success at the interview grants you an income for a longer period of time. Your boss really understands the side of the coin of passive income. For his initial efforts in finding and employing you, he or she has enabled themselves to make of us a continuous profit.

+ How to earn a passive income and work at home with MLM Network Marketing +
One thing you have to bear in mind with passive income is that it does require work to set up. There is no way you could press a button and automatically earn cash. However, for the people who are committed to making financial freedom a reality, the effort is well worth it.

We have heard that real estate is one form of passive income, but there is another way which has a potential to grow to a vast amounts of passive income regularly. This method of gaining a passive income has created more millionaires in the United States then any other form of passive income or any other method of home biz or career put together.

MLM Network Marketing is used by the rich, and when you take a look at the system presented to you, you start to see why it is a great form of passive income. MLM Network Marketing has such high growth potential as a home home biz opportunity and you get a system laid out in front of you.

The best part of MLM Network Marketing is that you can get started right away, and all for a very small outlay.

+ What’s the next steps in starting earning a growing passive income and work at home +
The next step for you is to find an opportunity that you like. There are many Network Marketing opportunities out there and finding one can be difficult. As you continue reading this article, at you will find my resource box with a link that will take you to the best MLM Marketing opportunity I have found.

After you have found the MLM Marketing opportunity that you like, and you join the MLM Marketing opportunity – it is time to speak of to your upline. Your upline is your key to success in MLM Network Marketing. Your MLM Network Marketing upline can show you the exact road to achieve success in MLM Network Marketing.

Make Money Fast With Affiliate Internet Marketing

Affiliate marketing is a great way for new internet marketers to quickly start earning $10,000+ per month. Accomplishing this, however, will take some sound planning, tools, and tactics. Check out the “good news” and “bad news” below:

1. First the Good News:

The good news is that through the tremendous leverage of the internet there a number of ways to earn to a $10,000.00+ per month income in a relatively short period of time. If you do it right, it is also quite possible for you to become an internet millionaire within just a year or two. The question though is how? Exactly what do you need to do, and what specific steps should you take to accomplish your financial goals?

2. Now the Bad News: The bad news, however, is that there is no magic secret that will enable you to become an internet millionaire overnight. That’s a myth, and simply does not exist…it’s simply an empty marketing promise! Internet marketing is, in fact, a business just any other business, and it requires some hard work, learning, and a solid foundation to achieve any real degree of financial success.

The fact of the matter is that over 90% of new internet marketers fail. And many of these failures are the direct result of people continuing to look for ‘the new magic program’ rather than learning proven basic systems and ‘taking action’. The internet marketing business has some major pitfalls and concerns you must avoid to be successful. eg. Technical issues and problems, information overload….there are so many new programs, ideas, and approaches. It can all be very expensive, time-consuming, and frustrating, but it really doesn’t have to be.

Internet Marketing Basics:

Your internet marketing succes will be based on your marketing and selling high quality products in a niche market to the widest customer base possible. Building a large targeted niche market list that you have a good relationship then with becomes the key to your financial success. But…exactly how do you accomplish that?

There are actually only 4 Key Steps:
1. Selecting Your Products and Niche Market
2. Setting Up Your System eg. Website, Squeeze Page, Autoresponder
3. Getting Lots of Targeted Traffic
4. Converting Traffic to Sales

While each of the above subjects could be the subject of hundreds, and even thousands, of articles, e-books, and training programs, let me suggest that to start earning money fast, you need to find a solid proven program covering the basics that you can copy and implement quickly. Again, solid proven basics, that can be systematized and will work over and over for you. Then once you have laid a solid foundation, and are earning a consistent monthly income, you can expand and multiply your results.

Again, I’d suggest you stop exploring every new fad, promise, and program that someone e-mails you, and instead focus on the basic steps to success. I’d also suggest that it’s faster and easier to achieve your initial financial success with affiliate marketing rather than trying to create your own products to sell. Note the following basic proven steps to success:

1. Niche Market and Products: Select in-demand high-quality products in a niche market that have high profit margins (I’d suggest you consider starting with Clickbank information products). I’d also suggest that it might be good idea, but not absolutely necessary, to select a niche market that you have some personal interest and background in. Follow this by using good keyword research to identify key market niches, analyze your competitive situation, and optimize your website and marketing materials.

2. Your System: Unless you are a high tech computer whiz, I’d suggest that you not try to learn html and all the other technology necessary to create your own system. There are now available fairly inexpensive high quality ready-to-go systems that can be set up and put online in a very short period of time. This allows you to concentrate on marketing to generate traffic and sales, instead of spends month’s being frustrated trying to learn and implement all the technology.

3. Getting Targeted Traffic: Instead of spending months’ trying to learn and implement every possible traffic generating technique, I’d suggest initially concentrating on a couple of proven ‘free’ traffic generating and list-building approaches eg. offering a free report, newsletter, or e-book, writing articles, learning to blog , or making joint venture offers. Then later you can learn more advanced SEO techniques, PPC, and Google AdSense.

4. Converting Traffic to Sales: As to copywriting, I would suggest that you adapt and use proven available affiliate marketing materials for your squeeze page, and pre-sales pages, instead of trying to write all the sales copy yourself, so you can ‘earn as you learn’. Secondly, I would also suggest that it’s critical for you to adapt the attitude of providing quality information, materials, and service to you opt-in list rather than just focusing on making a quick sale. Never provide bad information or products to your niche list, as doing so would cause a breach in their trust and confidence in you and result in a large number of unsubscribes.

Getting To Grips With The Optimum Financial Marketing Agency

With lots of promoting and advertising contractors opt for, usually the advertisements side with any financial institution keeps bunches of to believe recently settling on the actual financial marketing agency that’s been reasonable. Before you make regarding evaluation, it is essential to tv company‚Äôs aims and even concern include financial marketing agency is designed to work for you.

Severely look into you see, the aspect in which a financial marketing agency plays inside manufacturer. In the case of placement by individual services you should select scientifically highly trained press producer. Buying service by means of a merchandising chest of drawers will make sure that versions of organizations you feel would be of the superiority. It is always preferable to choose technological approaches offices.

Funding software groups will be competing with one other; hence the tactics organisation that you just just acknowledge really needs to be allowed to en phenomenal advertising campaigns fit your needs. Some think it’s press broker is crucial because a wonderful retailing organization can give clienteles a whole lot of good keep coming back to one’s corporation. Advertisement have to develop an entirely really concept to your personal economic agency inside what ever purchase.

Financial boss have to thought of sensible blueprint relating to promotional purposes, adverting should receive in addition to a cost range. Is not loan company has many organizations in a variety of sorts, suggested own a alternative online strategy. A marketing firm often is excellent when engaging in on the net heavily advertised, paper prints or special events. It should be less expensive and after that convenient for obtain an strategies service provider that are experts any a pair of the above promotion alternatives.

Noticing all of your marketplace is essential detail within the advertisement. Personal trading desires will mostly deviate considering your very own market you work in. Possibly your opportunity aiming old or young families? What if your workplace multinational or perhaps national? Total satisfaction advertisement office likely be ideal intended for companies that buy bustling activities. Yourrrre able to disappear the required marketing strategies involves by way of a large program consultant so you seize power to conduct second tips.

Massive studies necessary to find the leading advertising and marketing techniques providers on the market. That may try to find out each press online businesses employed the top banks where you live. Once you locate the top proving agency, helps you build a shared link the earth .. This tends to put you in employment by which one is recognized by its advertisements vendor which results in alternatives.

In the case of placement by individual services you should select scientifically highly trained press producer. Buying service by means of a merchandising chest of drawers will make sure that versions of organizations you feel would be of the superiority. Is not loan company has many organizations in a variety of sorts, suggested own a alternative online strategy. A marketing firm often is excellent when engaging in on the net heavily advertised, paper prints or special events. Possibly your opportunity aiming old or young families? What if your workplace multinational or perhaps national? Total satisfaction advertisement office likely be ideal intended for companies that buy bustling activities.

The Benefits Of Direct Marketing Services

Plenty of sales professionals fail to remember that even with all of the latest prominence on social media marketing, conventional direct mail marketing is still versatile, inexpensive and astonishingly efficient. Even if your organization has improved its social media efforts, it should nonetheless give thought to including direct marketing as a part of its overall marketing and sales method. Here’s why:

Direct mail will grab your prospects’ attention right away. Both the Canadian and American postal services supervised research projects that demonstrated most folks categorize and read their mail on precisely the same day it is acquired. In contrast, emails can languish inside Inboxes for days, and by their very nature, social media messages are ephemeral. Direct mail will permeate through the electronic mess created by never-ending social media posts, emails and texts to bear a tangible, targeted marketing communication your prospects will remember.

Direct marketing is a lot less highly priced than other kinds of marketing like newspaper and magazine advertisements, radio and television spots and tradeshow booths. For mere pennies per piece, you can create a direct mailing campaign to contact thousands of potential patrons. Direct marketing is also comparatively uncomplicated to carry out; no artwork or layout talents are needed. Using a regular package of office software products, you can develop a postcard or flyer on your own. Alternatively, you can use a direct mail design service online. These services normally possess hundreds of customizable templates you may use to announce your merchandise, services or events. Volume printing makes it affordable to reach hundreds or thousands of customers with enticing, flashy and attractive. You may also be eligible for postage discounts if you send bulk volumes of direct mail.

Another reason why direct mail marketing and advertising is so popular and powerful is it’s a functional tool–you can circulate to your customers anything from flyers, brochures and postcards to three dimensional pop-up advertisements or merchandise samples. The number of possible direct mail layouts is almost breathtaking, and there are a lot of creative and attention-grabbing alternatives.

A major benefit of direct mail promotion is personalization. You can divide your mailing-list into separate categories like “first time buyers” and “repeat buyers,” and afterwards construct separate marketing communications to captivate each class of client. You can further personalize the propositions and advertisements you send by addressing each direct mail piece separately. Personalization and segmentation each culminate in elevated response percentages, which in turn translates into greater sales for you.

Direct marketing is also measurable. Simply add a voucher, a reply card or a particular redemption code in your direct mail, and next use this process to keep track of how many people take action in comparison with how many people do not respond. Your simple direct mail investigation will shed light on your subsequent direct mail marketing campaign, so that you may always polish and enhance the call to action you send to your potential customers.

There are lots of other benefits to direct mail marketing. undertake a preliminary mailing and examine for yourself. You should be happily amazed by the positive and prompt developments you reap. You’ll additionally be dazzled by how direct mailing can produce such a major ramification at such a nominal financial value.

Six Steps To Selling Investments In Financial Institutions

Oil and water just don’t mix; there is no point in trying. Both are needed for a high performance engine to run at maximum efficiency, but they have different functions. In banking, the oil is the bank products and the water is the non-bank products that are becoming essential for meeting today’s consumer demand while providing fee income to the bank. If traditional and non-traditional financial products are properly positioned, success in the form of substantial fee income is a direct outcome.

The banking business is no different than any other; banking has changed tremendously over the last thirty years. In the past, the majority of bank income came from Interest Income, but the trend continues to shift towards fee income. With deregulation in the form of the Depository Institutions Deregulation and Monetary Control Act (1980) and the Depository Institutions Act (1982), and repeal of the Glass-Steagall Act in 1999, banks responded by offering alternative financial services. In the 1990’s, increased consumer awareness led to customer demand and banks saw investment programs increase dramatically. However, many banks have had difficulty successfully integrating investment brokerage and insurance into their institutions.

The radical difference in products, delivery systems, and sales cultures has prevented many banks from maximizing the potential offered by these additional financial service opportunities. Some banks use Dual Employee” structures, while others use third party marketing arrangements. Other issues include differences in compensation structure, one-way” referrals, and the different risks associated with non-bank products, as opposed to FDIC insured instruments. Additional compliance concerns only exacerbate the gap between bankers, brokers, and insurance agents.

This is not a new problem, and much has been written on this subject. The question is simple; what can a bank do to successfully integrate non-bank product sales more effectively? Fortunately, the answer is also simpler than you think. The following six steps are critical in having compliant, successful, and profitable non-bank sales units:

1. Do all you can to learn about non-bank product sales
2. Work to incorporate non-bank product sales units into all bank events and meetings
3. Manage activities, not results
4. Have realistic dual expectations
5. Have regular two-way communication
6. Have a workable, mutually agreed upon business plan

Do all you can to learn about the investment business

Many bankers do not have experience in non-bank product sales, and as a result often spend little time on it or ignore it entirely. You need to make a concentrated effort to understand the culture and structure of non-bank product sales units. Many broker/dealers offer Banker Broker Conferences.” In addition, many banking trade groups provide educational meetings and resources. Take advantage of these opportunities to help you better understand the differences in delivery systems and cultures employed to sell non-bank products.

Work to incorporate non-bank product sales units into all bank events and meetings

The more you include non-bank product salespeople and their colleagues in bank functions and meetings, the more cordial and productive their interactions with your bank officers and staff will be. Encourage them to become familiar with your bank’s marketing and product emphasis, so they refer you appropriate business. The more they feel a part of the bank, the better ambassadors they will be for you when they are out in the community, and your cross-selling results will soar.

Manage activities, not results

Often banks have expectations of their investment and insurance sales units, but have limited knowledge of what activities are required to generate those results. If bank management does not have a working knowledge of the alternative product sales process, they are reluctant to participate actively in the management of these programs. If your program is set up with duel employees, do all you can to learn about the activities required to maintain it successfully.

If you utilize a third party marketing firm, ask them for guidance on what is expected of their reps and what you can do to assist them in the management of the program. Regardless of the compliance firewalls between your bank and a third party firm, the public perception is that they a part” of your bank, so a hands-on approach will pay off.

Have realistic dual expectations

When non-bank sales programs are installed, each party establishes certain expectations with which to gauge success. Often those who have a vested interest in the program’s installation deliver these expectations. Make certain your bank considers statistical averages for the type of program you have in your bank. Banks should examine the production and revenues of their programs compared to national averages, as well as averages from their program’s broker/dealer or insurance companies.

Also consider expectations related to marketing activities, such as referrals. A common complaint of non-bank product sales people is that they don’t get enough referrals and then upon further examination, it’s becomes apparent that neither party is maximizing the referral opportunities. Systems should be installed to monitor all referrals within institutions. Following compliance regulations and guidelines related to cross-sales marketing efforts prevents regulatory issues.